Got The Shot
Creative Director
Client: Expedia & Visit Britain
72%
positive sentiment
+45%
uplift in awareness
+10%
in booking intent
+16%
in perceived desirability
Challenge
Travellers were planning trips around their favourite TV shows and films, but London dominated the narrative. Britain's landscapes, modern city culture, food scenes and nightlife remained overlooked.
Approach
Got The Shot sent two rising comedy stars to scout unforgettable locations across Scotland, Wales and North East England, putting Britain's hidden regions on the cultural map.
Impact
BRAND-LEVEL IMPACT
Got The Shot transformed Expedia from “just a travel site” into a brand viewers considered to be more fun, modern, creative and relatable than before.
Achieved a 72% positive sentiment score, double-digit lifts across key brand metrics, and a stronger perception of Expedia as modern and relatable.
