A secret mission. A ticking clock.
10 cars, 20 F1 drivers and over 4 million LEGO Bricks.

Bricks on Track is the inside story of how a global team of creative mavericks set out to pull off an impossible heist. Build 10 full-size, drivable LEGO Formula 1 cars in secret - and deliver them to the Miami Grand Prix for the world’s best drivers to race in front of a worldwide audience.

Created in the style of a playful, self-referential heist movie, Bricks on Track captured an epic build against the clock and revealed Formula 1 icons in unguarded, joy-filled moments, celebrating the idea that if you can imagine it, you can build it.

A family co-viewing TV special (60 minutes) that broadcast and streamed
around the world on Sky Sports, FOX Sports, Peacock TV, Viaplay and NOW
and a social campaign that generated over 16 million organic views.

A celebration of human imagination, teamwork and the power of play.

A reminder, for kids and parents alike, that if you can dream it, you can build it.

The One Show: Gold Pencil - Branded Entertainment
British Arrows: Silver Pencil - Branded Entertainment
D&AD: Shortlisted - Branded Entertainment